Responsibilities

• Develop technical content and papers in partnership with the tech/product team at GARI
• Edit and proofread copy
• Produce informative articles on a range of crypto and NFT topics
• Research relevant trends on DeFi and crypto and pitch new content ideas
• Perform audiences research and produce tailored content
• Own the overall content strategy for all channels (blog, social, community, articles, etc) to ensure consistency
• Own content calendar and ensure content is published
• Write blogs, whitepapers, case studies, webinars, technical papers, etc.
• Assist with tutorials and video scripts.
• Support other marketing related initiatives as needed and produce copy for ads, newsletters and marketing campaigns
• Use SEO and marketing principles to maximize copy’s reach
• Design, write, and create written, audio, or video content targeting crypto traders, developers & technical audiences
• Social media strategy and scheduling - planning content, copy and posting plans
• Write and publish content for social media channels
• Work closely with design teams to produce any necessary assets
• Innovate and offer new ideas to elevate social media presence
• Provide best practice guidelines (tips, tricks, advice) to the marketing team
• Use design references and mood boards to communicate ideas to the team.